SOUND RPG : DG Lab
SEKAI NO OWARI SOUND RPG
A new Sound Augmented Reality experience of collecting songs at the Sapporo Snow Festival. The SOUND RPG participants can obtain and listen to different songs from SEKAI NO OWARI’s latest recording album by visiting five designated Sound Spots at the Sapporo Snow Festival Odori venue and its surroundings. The collected songs are playable for a limited time only.
We considered participants movement flow at the event area by leveraging spot-linked coupons and provision of a secret song for participants that have visited all Sound Spots.